Informing Our Clients

We are always watching to see what the current and future trends are, so that we may be aware of and inform our clients of what to pay attention to and what to avoid. With so much information always available, having a dependable source is key.

Empowering Organizational Success: ZRA’s Essential Services

Artificial Intelligence

Where will AI have the most impact in 5 years?

Over the next five years, it is believed that significant advancements in natural language understanding, personalized content creation, content quality assurance, multimodal AI, creative work assistance, and healthcare applications.

What is the next big trend in AI?

Multimodality, a prominent AI trend, combines numeric data, text, images, and video to enhance interactions and provide more comprehensive experiences.

What are some of the is the dangers of AI?
  • Deepfakes.
  • Privacy violations.
  • Algorithmic bias caused by bad data.
  • Socioeconomic inequality.
  • Market volatility.
What is the most advanced thing AI can do?

AI excels in data analysis, language translation, and image recognition, but struggles with creativity, understanding, and nuanced emotions, limiting its ability to make complex moral decisions.

Predictions for AI advancements and trends in 2024

Customization of enterprise AI.
Open-source AI models.
API-driven AI and microservices.
Multimodal generative AI.
AI safety and ethics.

Zero Trust

Why is zero trust trending?

Zero Trust is a crucial security model in the digital era, reducing complexity, costs, and the need for skilled cybersecurity personnel, thereby addressing the growing cybersecurity shortage.

What is the adoption of Zero Trust via Remote Browser Isolation (RBI)?

Businesses are likely to adopt RBI as a direct implementation of zero trust principles at the point of web access, as web browsers remain a primary vector for cyber-attacks.

Embracing a “never trust, always verify” philosophy?

Businesses are shifting towards zero trust network access, focusing on “never trust, always verify” principles. Many enterprises are expected to phase out traditional VPNs, recognizing that perimeter-based security is insufficient against sophisticated cyber threats. This shift is driven by the growing understanding that perimeter-based security is no longer sufficient.

Enhanced identity and access management (IAM) Multi-factor authentication (MFA)?

Identity and access management will become more sophisticated, with multi-factor authentication becoming the norm and advanced methods like biometrics and behavioral analytics being used to verify identities and secure sensitive data.

Cloud security posture management (CSPM)?

CSPM tools are increasingly relevant in zero trust strategies, as they help businesses monitor and manage their cloud security posture, ensuring compliance and reducing vulnerabilities.

Comprehensive Endpoint Detection and Response (EDR)?

Businesses will adopt advanced EDR solutions for comprehensive endpoint security, utilizing behavioral analysis to detect unknown threats, particularly as the workforce becomes more mobile and remote.


Multi-factor authentication

Multi-factor authentication (MFA) is gaining popularity due to its increased security and reliability. As cybercrime and hacking become more advanced, traditional methods are insufficient. MFA requires multiple levels of authentication, such as FaceID, passcode, PIN codes, or key cards, to secure high-risk areas. Businesses should opt for providers with multi-technology readers to install only a single-edge device.

What is the future of passwordless authentication?

Biometric authentication is revolutionizing the passwordless future, allowing smartphones to unlock devices without the need for password creation, memorization, or storage.

What are the downsides of passwordless authentication?

The user’s email account may be compromised by an attacker if they receive an email with a phishing link, posing a risk of unauthorized access.

Why is password-based authentication not recommended?

Password-based authentication has drawbacks, including vulnerability to guesswork and cracking, and increased risk of security breaches due to frequent use of weak passwords.

What is the safest multi factor authentication?

Phishing-resistant Multi-Factor Authentication (MFA) methods like Fast IDentity Online 2 (FIDO2) and The Web Authentication (WebAuthn) are the most secure, preventing attackers from intercepting or deceiving users into providing account access.

Which MFA type is most secure?

The Time-Based One-Time Password (TOTP) is a secure form of Multi-Factor Authentication (MFA) where users log in using a password and enter a code to verify their identity.

What is the least secure 2FA?

SMS-based Two-factor authentication (2FA) is simpler but less secure than TOTP-based 2FA, which requires an additional app installation on your smartphone for greater security.


Interested in how our specialized services can help your organization achieve its mission objectives more effectively?

Contact us today to explore how we can be your trusted partner in organizational success!

Organizational Resilience Solutions

ZRA provides essential solutions for organizational resilience, covering compliance, capability planning, cybersecurity, and risk management. With 25 years of experience, we help organizations navigate dynamic threats, enhance customer service excellence, and adapt to the ever-evolving IT landscape.

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